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Privacy policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data that can personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Notice on the Responsible Party” in this privacy policy.

How do we collect your data?
Your data is collected in two ways:

  1. Data that you provide to us directly, e.g., by entering information into a contact form.
  2. Other data is automatically collected by our IT systems or with your consent when you visit the website. This includes technical data such as your internet browser, operating system, or the time of page access. This data is collected automatically as soon as you enter the website.

What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to receive free information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. Additionally, under certain circumstances, you have the right to request the restriction of the processing of your personal data. Furthermore, you have the right to file a complaint with the relevant supervisory authority.

For these and other questions regarding data protection, you can contact us at any time.

Analytics and Third-Party Tools

When you visit this website, your browsing behavior may be statistically analyzed. This is primarily done using analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.


2. Hosting

We host the content of our website with the following providers:

Mittwald

The provider is Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp (hereinafter referred to as “Mittwald”).

For details, please refer to Mittwald’s privacy policy: https://www.mittwald.de/datenschutz.

The use of Mittwald is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in the most reliable possible presentation of our website. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and § 25(1) TTDSG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.

Data Processing Agreement (DPA)

We have signed a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, ensuring that personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR.

Leadpages

To create web pages, subpages, and landing pages, we use Leadpages. The provider is the American company Leadpages Inc., Suite 475 – 212 Third Ave North, Minneapolis, MN 55401, USA (hereinafter referred to as “Leadpages”).

When visiting and using these pages, data is transmitted to Leadpages and processed there. We have no knowledge of the type and extent of processing carried out by Leadpages.

Data Processing Agreement (DPA)

We have concluded a Data Processing Agreement (DPA) with Leadpages in accordance with Article 28 GDPR. The legal basis for this processing is Article 6(1)(f) GDPR. Further information can be found in Leadpages’ privacy policy at https://www.leadpages.com/privacy as well as in the Leadpages Terms and Conditions and Leadpages and Data Protection sections.


3. General Information and Mandatory Notices on Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations as well as this privacy policy.

When you use this website, various personal data will be collected. Personal data refers to any data that can personally identify you. This privacy policy explains which data we collect and how we use it. It also explains how and for what purpose this happens.

Please note that data transmission over the internet (e.g., communication via email) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Notice on the Responsible Entity

The responsible entity for data processing on this website is:

Desentials
Sterhof 8
91334 Hemhofen
Germany

Telephone: +49 9193 2092978
E-Mail: info@desentials.de

Responsible Entity

The responsible entity is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you request the deletion of your data or revoke your consent for data processing, your data will be deleted unless we have other legally permissible reasons for retaining it (e.g., tax or commercial retention periods). In such cases, the data will be deleted after these reasons no longer apply.

General Information on the Legal Bases for Data Processing on This Website

If you have given your consent to data processing, we process your personal data based on Article 6(1)(a) GDPR or, in the case of special categories of data under Article 9(1) GDPR, based on Article 9(2)(a) GDPR. If you have explicitly consented to the transfer of personal data to third countries, data processing is also based on Article 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), processing is also carried out under § 25(1) TTDSG. Consent can be revoked at any time.

If your data is required for contract fulfillment or for pre-contractual measures, we process your data based on Article 6(1)(b) GDPR. Additionally, if data processing is necessary to fulfill a legal obligation, it is based on Article 6(1)(c) GDPR. Data processing may also take place based on our legitimate interest under Article 6(1)(f) GDPR. The specific legal basis applicable in each individual case is detailed in the following sections of this privacy policy.

Notice on Data Transfers to Third Countries with Inadequate Data Protection and Transfers to US Companies Not Certified Under the DPF

We use tools from companies based in countries that do not offer an adequate level of data protection, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. Please note that countries without adequate data protection laws may not guarantee a level of data protection comparable to that of the EU.

It is important to note that the USA is generally considered a safe third country with a data protection level comparable to that of the EU. Data transfers to the USA are therefore permissible if the recipient is certified under the EU-US Data Privacy Framework (DPF) or provides appropriate additional safeguards. Information on data transfers to third countries, including the recipients of such data, can be found in this privacy policy.

Recipients of Personal Data

As part of our business operations, we collaborate with various external parties. In some cases, it is necessary to transfer personal data to these external entities. We only share personal data with external parties if:

  • It is required for contract fulfillment
  • We are legally obligated to do so (e.g., sharing data with tax authorities)
  • We have a legitimate interest in the transfer under Article 6(1)(f) GDPR
  • Another legal basis permits the transfer

When using data processors, we only share personal data with them based on a valid data processing agreement (DPA). In cases of joint processing, a joint processing agreement is established.

Revocation of Your Consent to Data Processing

Many data processing activities are only possible with your explicit consent. You can revoke any previously given consent at any time. The lawfulness of data processing carried out before the revocation remains unaffected by the withdrawal.

Right to Object to Data Collection in Specific Cases and to Direct Marketing (Article 21 GDPR)

IF DATA PROCESSING IS BASED ON ARTICLE 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE SPECIFIC LEGAL BASIS FOR PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ARTICLE 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, affected individuals have the right to lodge a complaint with a supervisory authority, particularly in the Member State of their habitual residence, workplace, or the place of the alleged violation. The right to lodge a complaint remains unaffected by any other administrative or judicial remedies.

Right to Data Portability

You have the right to receive data that we process automatically based on your consent or for the fulfillment of a contract in a common, machine-readable format, either for yourself or for transmission to a third party. If you request direct transfer of the data to another controller, this will only be done if technically feasible.

Access, Rectification, and Deletion

Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, their origin, recipients, and the purpose of the data processing. You may also have the right to correct or delete this data. For this and any further questions regarding personal data, you can contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of processing of your personal data. To do so, you can contact us at any time. The right to restriction of processing applies in the following cases:

  • If you contest the accuracy of your personal data stored with us, we usually require time to verify this. During the verification period, you have the right to request restriction of processing of your personal data.
  • If the processing of your personal data was or is unlawful, you may request restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you require them for the establishment, exercise, or defense of legal claims, you have the right to request restriction of processing instead of deletion.
  • If you have objected to processing pursuant to Article 21(1) GDPR, a balancing of interests must be carried out between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of processing of your personal data.

If you have restricted the processing of your personal data, such data—apart from being stored—may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for important public interest reasons of the European Union or a Member State.

SSL and TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock icon in your browser bar.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If, after concluding a fee-based contract, you are required to provide us with your payment data (e.g., account number for direct debit authorization), these data will be necessary for payment processing.

Payment transactions via common payment methods (Visa/MasterCard, direct debit) take place exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock icon in your browser bar.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to Promotional Emails

We hereby object to the use of the contact data published as part of the legal notice obligation for sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.


4. Data Collection on This Website – Cookies

Our website uses “cookies”. Cookies are small data packets that do not cause any damage to your device. They are either temporarily stored for the duration of a session (session cookies) or permanently stored (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit, whereas persistent cookies remain stored on your device until you manually delete them or they are automatically removed by your web browser.

Cookies can be set by us (first-party cookies) or by third-party providers (third-party cookies). Third-party cookies enable the integration of certain services from external providers within websites (e.g., cookies for processing payment services).

Cookies serve different purposes. Some cookies are technically necessary because certain website functions would not work without them (e.g., shopping cart functionality or video display). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are essential for carrying out electronic communication, providing certain functions requested by you (e.g., shopping cart function), or optimizing the website (e.g., audience measurement cookies) are stored based on Article 6(1)(f) GDPR, unless a different legal basis is specified. The website operator has a legitimate interest in storing essential cookies to ensure the error-free and optimized provision of their services. If consent for the storage of cookies and similar recognition technologies has been requested, the processing is carried out exclusively based on this consent (Article 6(1)(a) GDPR and § 25(1) TTDSG); this consent can be revoked at any time.

You can configure your browser settings to:

  • Inform you when cookies are set,
  • Allow cookies only in specific cases,
  • Exclude the acceptance of cookies for certain cases or in general, and
  • Activate automatic deletion of cookies when closing the browser.

Please note that disabling cookies may limit the functionality of this website.

You can find detailed information about the specific cookies and services used on this website in this Privacy Policy.

Consent Management with Usercentrics

This website uses Usercentrics’ consent technology to obtain your consent for storing certain cookies on your device or for using specific technologies, and to document this consent in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, Website:
https://usercentrics.com/de/ (hereinafter referred to as “Usercentrics“).

When you visit our website, the following personal data is transmitted to Usercentrics:

  • Your consent(s) or withdrawal of consent(s)
  • Your IP address
  • Information about your browser
  • Information about your device
  • Timestamp of your website visit
  • Geolocation

Additionally, Usercentrics stores a cookie in your browser to assign the given consent or its withdrawal to you. The collected data is stored until you request us to delete it, delete the Usercentrics cookie yourself, or when the purpose for storing the data no longer applies. Mandatory legal retention obligations remain unaffected.

The use of Usercentrics is necessary to obtain the legally required consents for the use of specific technologies. The legal basis for this processing is Article 6(1)(c) GDPR.

Data Processing Agreement (DPA)

We have signed a Data Processing Agreement (DPA) with Usercentrics for the use of the aforementioned service. This is a legally required contract that ensures that Usercentrics processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Consent Management with Cookiebot

Our website uses Cookiebot’s consent technology to obtain your consent for storing certain cookies on your device or for using specific technologies and to document this consent in compliance with data protection regulations. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter referred to as “Cookiebot“).

When you visit our website, a connection is established to Cookiebot’s servers to obtain your consent and other declarations regarding cookie usage. Subsequently, Cookiebot stores a cookie in your browser to assign the given consent or its withdrawal to you. The collected data is stored until you request us to delete it, delete the Cookiebot cookie yourself, or when the purpose for storing the data no longer applies. Mandatory legal retention obligations remain unaffected.

The use of Cookiebot is necessary to obtain the legally required consents for the use of cookies. The legal basis for this processing is Article 6(1)(c) GDPR.

Data Processing Agreement (DPA)

We have signed a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a legally required contract that ensures that Cookiebot processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server Log Files

The provider of the website automatically collects and stores information in so-called server log files that your browser transmits to us. This includes:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

The collection of this data is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free representation and optimization of their website, which requires the collection of server log files.

Contact Form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the request and in case of follow-up questions. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR, provided your inquiry relates to the fulfillment of a contract or is necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in effectively addressing the inquiries directed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage ceases to apply (e.g., after your inquiry has been processed). Mandatory statutory provisions—especially retention periods—remain unaffected.

Inquiries via Email, Phone, or Fax

If you contact us via email, phone, or fax, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR, provided your inquiry relates to the fulfillment of a contract or is necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in effectively addressing the inquiries directed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The data you send us through contact inquiries will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage ceases to apply (e.g., after your request has been processed). Mandatory statutory provisions—especially legal retention periods—remain unaffected.

Google Web Fonts

Our website uses so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google) for uniform font representation. When you visit a page, your browser loads the required web fonts into the browser cache to correctly display texts and fonts.

To do this, the browser you are using must establish a connection to Google’s servers. This allows Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing representation of our online offerings and constitutes a legitimate interest under Article 6(1)(f) GDPR. If your browser does not support web fonts, a standard font from your computer will be used.

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For more information about Google Web Fonts, please visit Google Fonts FAQ and Google’s privacy policy: Google Privacy Policy.

Font Awesome

Our website uses so-called web fonts and icons provided by Fonticons, Inc. When you visit a page, your browser loads the required web fonts and icons into the browser cache to correctly display texts, fonts, and icons.

To do this, the browser you are using must establish a connection to the servers of Fonticons, Inc. This allows Fonticons, Inc. to know that our website has been accessed via your IP address. The use of Font Awesome is in the interest of a uniform and appealing representation of our online offerings. This constitutes a legitimate interest under Article 6(1)(f) GDPR.

If your browser does not support Font Awesome, a standard font from your computer will be used. For more information about Font Awesome, please visit Font Awesome Help and Fonticons, Inc.’s privacy policy: Font Awesome Privacy Policy.

Google Forms

We have integrated Google Forms on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”). Google Forms allows us to create online forms to structure the collection of messages, inquiries, and other inputs from our website visitors. All entries you make are processed on Google’s servers. Google Forms stores a cookie in your browser containing a unique ID (NID cookie). This cookie stores various information, such as your language preferences.

The use of Google Forms is based on our legitimate interest in obtaining your inquiries in a user-friendly manner (Article 6(1)(f) GDPR). If consent has been requested, processing will occur exclusively based on Article 6(1)(a) GDPR and § 25(1) TTDSG, provided that the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.

The data you enter in the form will remain with us until you request deletion, revoke your consent to storage, or the purpose for storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions, particularly retention periods, remain unaffected.

For more information, please refer to Google’s privacy policy at Google Privacy Policy.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Any company certified under the DPF commits to adhering to these data protection standards. For more information, please visit the provider’s link: DPF Participant Search.

Calendly

On our website, you have the option to schedule appointments with us. We use the tool “Calendly” for appointment booking. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter referred to as “Calendly”).

For the purpose of booking an appointment, you enter the requested data and your preferred date in the provided form. The entered data is used for planning, conducting, and possibly following up on the appointment. Appointment data is stored for us on Calendly’s servers, whose privacy policy you can view here: Calendly Privacy Policy.

The data you provide will remain with us until you request deletion, revoke your consent to storage, or the purpose for storage no longer applies. Mandatory legal provisions, particularly retention periods, remain unaffected.

The legal basis for data processing is Article 6(1)(f) GDPR. The website operator has a legitimate interest in providing a straightforward appointment scheduling process for interested parties and customers. If consent has been requested, processing will occur exclusively based on Article 6(1)(a) GDPR and § 25(1) TTDSG, provided that the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: Calendly DPA.

Data Processing Agreement

We have entered into a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a legally required contract that ensures that the personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR.


5. Social Media

Facebook
This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, Facebook states that the collected data is also transferred to the USA and other third countries.
An overview of the Facebook social media elements can be found here: Facebook Developer Plugins.
When the social media element is active, a direct connection is established between your device and the Facebook server. This allows Facebook to receive the information that you have visited this website using your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the contents of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. Please note that we, as the provider of the pages, have no knowledge of the content of the transmitted data or how Facebook uses it. For more information, please refer to Facebook’s privacy policy at: Facebook Privacy Policy.
The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time.
To the extent that personal data is collected on our website using the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing that occurs after the transfer by Facebook is not part of the joint responsibility. The obligations we share have been documented in an agreement on joint processing. The text of the agreement can be found at: Facebook Controller Addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the GDPR-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Rights of the affected parties (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert affected party rights with us, we are obligated to forward these requests to Facebook.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: Facebook EU Data Transfer Addendum, Facebook Help, and Facebook Policy.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which aims to ensure compliance with European data protection standards in data processing in the USA. Any company certified under the DPF commits to adhering to these data protection standards. For more information, please visit the provider’s link: DPF Participant Search.

X (formerly Twitter)
This website includes functions of the X service (formerly Twitter). These functions are offered by the parent company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. For data processing of individuals living outside the USA, the subsidiary responsible is Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
When the social media element is active, a direct connection is established between your device and the X server. X (formerly Twitter) receives information about your visit to this website. By using X (formerly Twitter) and the “Re-Tweet” or “Repost” function, the websites you visit are linked to your X (formerly Twitter) account and communicated to other users. Please note that we, as the provider of the pages, have no knowledge of the content of the transmitted data or how X (formerly Twitter) uses it. For more information, please refer to X’s privacy policy at: X Privacy Policy.
The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: Twitter GDPR.
You can change your privacy settings on X (formerly Twitter) in your account settings at: Twitter Account Settings.

Instagram
This website integrates functions of the Instagram service. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram receives information about your visit to this website.
If you are logged into your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that we, as the provider of the pages, have no knowledge of the content of the transmitted data or how Instagram uses it.
The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time.
To the extent that personal data is collected on our website using the tool described here and transmitted to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. The processing that occurs after the transfer by Facebook or Instagram is not part of the joint responsibility. The obligations we share have been documented in an agreement on joint processing. The text of the agreement can be found at: Facebook Controller Addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the GDPR-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook and Instagram products. Rights of the affected parties (e.g., requests for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert affected party rights with us, we are obligated to forward these requests to Facebook.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: Facebook EU Data Transfer Addendum, Instagram Privacy Center, and Facebook Help.
For more information, please refer to Instagram’s privacy policy: Instagram Privacy Policy.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which aims to ensure compliance with European data protection standards in data processing in the USA. Any company certified under the DPF commits to adhering to these data protection standards. For more information, please visit the provider’s link: DPF Participant Search.

LinkedIn
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
With each retrieval of a page on this website that contains elements from LinkedIn, a connection to LinkedIn’s servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the “Recommend” button from LinkedIn while logged into your LinkedIn account, LinkedIn can associate your visit to this website with you and your user account. Please note that we, as the provider of the pages, have no knowledge of the content of the transmitted data or how LinkedIn uses it.
The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: LinkedIn Data Transfer.
For more information, please refer to LinkedIn’s privacy policy at: LinkedIn Privacy Policy.

Pinterest

This website uses elements of the social network Pinterest, operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you visit a page that contains such an element, your browser establishes a direct connection to Pinterest’s servers. This social media element transmits log data to Pinterest’s server in the USA. This log data may include your IP address, the address of the visited websites that also contain Pinterest features, the type and settings of your browser, the date and time of the request, how you use Pinterest, and cookies.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time.

For more information on the purpose, scope, and further processing and use of data by Pinterest, as well as your rights and options for protecting your privacy, please refer to Pinterest’s privacy policy: Pinterest Privacy Policy.


6. Analysis Tools and Advertising Google Tag Manager.

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or conduct independent analyses. It solely serves to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transmitted to Google’s parent company in the United States.

The use of Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on its website. If consent has been requested, processing will only occur based on Article 6(1)(a) GDPR and § 25(1) TTDSG, as far as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please refer to the provider’s link: Data Privacy Framework Participant Search.

Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics allows the website operator to analyze the behavior of website visitors. In this process, the website operator receives various usage data, such as page views, duration of visit, operating systems used, and the origin of the user. This data is aggregated into a User ID and assigned to the respective device of the website visitor.
Furthermore, with Google Analytics, we can record your mouse and scroll movements as well as clicks. Additionally, Google Analytics employs various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that allow for the recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google regarding your use of this website is generally transmitted to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company holds a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Any company certified under the DPF commits to adhering to these data protection standards. For more information, you can find the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active.

IP Anonymization
Google Analytics IP anonymization is enabled. This means that your IP address is truncated by Google within member states of the European Union or in other contracting states of the agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide further services related to website usage and internet usage to the website operator. The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other Google data.

Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
More information on how to handle user data in Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalized advertising. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on user behavior of our users.

Data Processing
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement
This website uses the “E-Commerce Measurement” feature of Google Analytics. With the help of E-Commerce Measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as completed orders, average order values, shipping costs, and the time from viewing to purchasing a product is collected. This data can be aggregated by Google under a transaction ID that is assigned to the respective user or their device.

Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhere to these data protection standards. For more information, you can find the provider’s details here: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active.

Google Ads Remarketing
This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offerings to specific target groups, allowing us to display interest-based advertising to them in the Google advertising network (Remarketing or Retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google’s cross-device capabilities. This way, interest-based, personalized advertising messages tailored to your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Further information and the privacy policy can be found in Google’s privacy statement at: https://policies.google.com/technologies/ads?hl=de.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhere to these data protection standards. For more information, you can find the provider’s details here: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active.

Target Group Formation with Customer Matching
For target group formation, we use, among other things, the customer matching feature of Google Ads Remarketing. In this process, we provide certain customer data (e.g., email addresses) from our customer lists to Google. If the relevant customers are Google users and logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can determine whether users have performed certain actions. For example, we can evaluate which buttons on our website were clicked and which products were viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and the actions they took. We do not receive information that allows us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

More information about Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhere to these data protection standards. For more information, you can find the provider’s details here: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active.

Meta Pixel (formerly Facebook Pixel)
This website uses the visitor action pixel from Facebook/Meta for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This enables the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The collected data is anonymous to us as the operator of this website, and we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile, and Facebook can use the data for its own advertising purposes according to the Facebook Data Use Policy (https://de-de.facebook.com/about/privacy/). This enables Facebook to display ads on Facebook pages as well as outside of Facebook. We, as the page operator, cannot influence this use of data.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

We use the extended matching function within the Meta Pixel.
The extended matching allows us to transmit various types of data (e.g., location, state, postal code, hashed email addresses, names, gender, date of birth, or phone numbers) of our customers and prospects that we collect through our website to Meta (Facebook). By activating this feature, we can tailor our advertising campaigns on Facebook more precisely to individuals interested in our offers. Additionally, the extended matching improves the attribution of website conversions and expands Custom Audiences.

To the extent that personal data is collected on our website and forwarded to Facebook using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook. The processing by Facebook after transmission is not part of this joint responsibility. Our shared obligations have been documented in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of its products. You can assert your rights (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights with us, we are obliged to forward them to Facebook.

The data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also disable the remarketing function “Custom Audiences” in the ad settings section at: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do so, you must be logged into Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF is committed to adhering to these data protection standards. You can find more information from the provider at the following link:
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active.

Facebook Conversion API

We have integrated the Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

The Facebook Conversion API allows us to track interactions of website visitors with our website and share them with Facebook to improve the performance of our Facebook advertising. Specifically, the following data is collected:

  • Time of access
  • Accessed webpage
  • Your IP address and user agent
  • Other specific data, if applicable (e.g., purchased products, shopping cart value, and currency)

A complete overview of the collected data can be found here:
https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

If personal data is collected on our website using this tool and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited to the collection and transfer of data to Facebook. Any subsequent processing by Facebook is not part of this joint responsibility.

Our shared obligations are documented in an agreement on joint processing, which you can read here:
https://www.facebook.com/legal/controller_addendum.

According to this agreement:

  • We are responsible for providing privacy information regarding the use of the Facebook tool and ensuring its data protection-compliant implementation on our website.
  • Facebook is responsible for the security of its products.

Data subjects (e.g., individuals requesting information about their stored data) can exercise their rights directly with Facebook. If you contact us with such a request, we are obliged to forward it to Facebook.

The data transfer to the USA is based on the Standard Contractual Clauses (SCCs) of the European Commission. You can find details here:

For more information on how Facebook protects your privacy, please refer to Facebook’s privacy policy:
https://de-de.facebook.com/about/privacy/

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards when processing data in the USA.

Every company certified under the DPF is committed to adhering to these data protection standards. More details can be found on the provider’s page:
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

Data Processing Agreement (DPA)

We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a legally required contract that ensures the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Facebook Custom Audiences

We use Facebook Custom Audiences, a service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, access our free or paid services, submit data to us, or interact with our company’s Facebook content, we collect personal data from you. If you consent to the use of Facebook Custom Audiences, we will transmit this data to Facebook, allowing Facebook to display targeted advertisements to you. Additionally, your data can be used to define target groups (Lookalike Audiences).

Facebook processes this data as our data processor. You can find more details in Facebook’s terms of use:
https://www.facebook.com/legal/terms/customaudience

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TTDSG. You can revoke your consent at any time.

Data Transfer to the USA

The data transfer to the USA is based on the Standard Contractual Clauses (SCCs) of the European Commission. More details are available here:

EU-US Data Privacy Framework (DPF)

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States that ensures compliance with European data protection standards when processing data in the USA.

Each company certified under the DPF is committed to upholding these data protection standards. More details can be found here:
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

 

TikTok Pixel

We have integrated the TikTok Pixel on this website. The service provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter referred to as TikTok).

With the TikTok Pixel, we can display interest-based advertisements (TikTok Ads) to visitors who have viewed our offers. Additionally, the TikTok Pixel allows us to measure the effectiveness of our advertisements on TikTok. This helps us analyze the performance of TikTok ads for statistical and market research purposes and optimize future advertising campaigns.

The following user data is processed:

  • IP address
  • Page views and time spent on our website
  • Operating system and user origin
  • Interactions with TikTok ads, such as clicking on an ad
  • Events triggered, including timestamps

These data points are compiled into a User ID and assigned to the respective device of the website visitor.

Legal Basis

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TTDSG. You can revoke your consent at any time.

Data Transfer to Third Countries

The transfer of data to third countries is based on the Standard Contractual Clauses (SCCs) of the European Commission. More details can be found here:

Data Processing Agreement (DPA)

We have signed a Data Processing Agreement (DPA) for the use of this service. This is a legally required contract that ensures TikTok processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

 

Hotjar

We use Hotjar to better understand our users’ needs and optimize the experience on our website. Hotjar’s technology helps us gain deeper insights into user behavior (e.g., how much time users spend on specific pages, which links they click, what they like or dislike, etc.), allowing us to align our services with user feedback.

Data Collection and Processing

Hotjar uses cookies and other technologies to collect data about user behavior and their devices, including:

  • IP address (collected and stored only in an anonymized form during website usage)
  • Screen size
  • Device type (Unique Device Identifiers)
  • Browser information
  • Location (limited to country level)
  • Preferred language for viewing our website

Hotjar stores this data on our behalf in a pseudonymized user profile.

Data Protection

Hotjar is contractually prohibited from selling any data collected on our behalf.


7. Newsletter

Newsletter Subscription

If you would like to subscribe to the newsletter offered on our website, we require:

  • A valid email address
  • Information that allows us to verify that you own the provided email address and agree to receive the newsletter

No additional data is collected unless provided voluntarily.

To manage and send our newsletters, we use the newsletter service provider described below.


ActiveCampaign

Our website uses ActiveCampaign for newsletter distribution.

  • Provider: ActiveCampaign, Inc., 1 N Dearborn, 5th Floor, Chicago, Illinois 60602, USA
  • ActiveCampaign helps us organize and analyze our newsletter campaigns
  • The data you enter for newsletter subscriptions is stored on ActiveCampaign servers in the USA

Newsletter Analytics with ActiveCampaign

With ActiveCampaign, we can analyze our newsletter campaigns, including:

  • Whether a newsletter email was opened
  • Which links were clicked
  • Whether specific predefined actions were taken after opening/clicking (e.g., purchases)
  • Clustering recipients based on different categories (e.g., age, gender, location) to improve targeted content

Opting Out of Analysis

If you do not wish to be analyzed by ActiveCampaign, you can unsubscribe from the newsletter at any time using the link provided in every newsletter email.

Further information:

Legal Basis

The processing of your data is based on your consent (Art. 6(1)(a) GDPR).

  • You may withdraw your consent at any time.
  • The legality of any data processing performed before your withdrawal remains unaffected.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses (SCCs).
Details:


Data Retention

  • Your newsletter subscription data is stored until you unsubscribe.
  • Once unsubscribed, your email address is deleted from the mailing list.
  • Any data stored for other purposes remains unaffected.

Blacklist Storage

  • After unsubscribing, your email address may be added to a blacklist if required to prevent future mailings.
  • Blacklist data is only used for this purpose and not merged with other data.
  • This serves both your interest and our legitimate interest in complying with legal email marketing regulations (Art. 6(1)(f) GDPR).
  • Blacklist entries are stored indefinitely, but you can object to the storage if your interests outweigh ours.

EU-US Data Privacy Framework (DPF)

The company is certified under the EU-US Data Privacy Framework (DPF), ensuring compliance with European data protection standards for US-based data processing.

More information:
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnH6AAK&status=Active

Data Processing Agreement (DPA)

We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service.

This legally required agreement ensures that the provider processes the personal data of our website visitors exclusively in accordance with our instructions and in compliance with the GDPR.


8. Plugins and Tools

Vimeo

This website uses plugins from the video platform Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages that features a Vimeo video, a connection to Vimeo’s servers is established. This connection informs the Vimeo server about which of our pages you have visited. Additionally, Vimeo collects your IP address, even if you are not logged into Vimeo or do not have an account with them. The information collected by Vimeo is transmitted to their servers in the USA.

If you are logged into your Vimeo account, Vimeo can directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies and similar recognition technologies (e.g., device fingerprinting) to recognize website visitors.

The use of Vimeo is in the interest of providing an appealing presentation of our online offerings, which constitutes a legitimate interest under Art. 6 para. 1 lit. f GDPR. If consent has been requested, the processing is solely based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) in accordance with the TTDSG. Consent can be revoked at any time.

The transfer of data to the USA is based on the Standard Contractual Clauses of the EU Commission and, according to Vimeo, on “legitimate business interests.” For more details, please visit: Vimeo Privacy.

For more information on how Vimeo handles user data, please refer to Vimeo’s privacy policy: Vimeo Privacy Policy.

Wistia

We have integrated Wistia videos into our online offerings, which are hosted at wistia.com and can be played directly from our website.

By using our services, Wistia receives information that you have accessed the corresponding subpage of our website. Additionally, the data mentioned in Section 3 of this statement is transmitted. The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Wistia stores this data for a period of 30 days, regardless of whether Wistia provides a user account and whether you are logged in or not. If you are logged into Wistia, your data will be directly associated with your account. If you do not wish this, please log out before activating the button.

Wistia may create usage profiles and use your data for advertising, market research, and the needs-based design of its website. This analysis occurs even for users who are not logged in to enable targeted advertising and to inform other users about your activities on our website. You have the right to object to the creation of user profiles. Please contact Wistia directly for this purpose.

For more information on the purpose and extent of data collection and processing by Wistia, please refer to the provider’s privacy policy. There, you will also find details about your rights and options for protecting your privacy.

Additional information on how Wistia handles user data can be found in the Wistia privacy policy at: Wistia Privacy Policy.

Google Fonts

This page uses so-called Google Fonts, provided by Google, to ensure a uniform presentation of fonts. When you access a page, your browser loads the required fonts into its cache to display texts and fonts correctly.

To do this, the browser you are using must establish a connection to Google’s servers. This allows Google to learn that this website has been accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR, as the website operator has a legitimate interest in the uniform presentation of the font on their website.

If explicit consent was requested, the processing is carried out exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as long as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) according to the TTDSG. Consent can be revoked at any time.

If your browser does not support Google Fonts, a standard font from your computer will be used.

For more information on Google Fonts, you can visit Google Fonts FAQ and Google’s privacy policy: Google Privacy Policy.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, ensuring compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhere to these data protection standards. Further information can be found at the following link: Data Privacy Framework Participant Search.


9. eCommerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, shape, and modify our contractual relationships. We only collect, process, and use personal data regarding the use of this website (usage data) as far as necessary to enable the user to utilize the service or for billing purposes. The legal basis for this is Article 6 (1) lit. b GDPR.

The collected customer data will be deleted after the completion of the order or termination of the business relationship and the expiration of any statutory retention periods. Statutory retention periods remain unaffected.

Data Transfer Upon Contract Conclusion for Online Shops, Retailers, and Goods Shipping

When you order goods from us, we will pass your personal data to the transport company responsible for delivery as well as to the payment service provider commissioned with processing payments. Only such data that the respective service provider needs to fulfill their tasks will be released. The legal basis for this is Article 6 (1) lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

If you have given your consent in accordance with Article 6 (1) lit. a GDPR, we will provide your email address to the transport company responsible for delivery so that they can inform you by email about the shipping status of your order. You can revoke your consent at any time.

Data Transfer Upon Contract Conclusion for Services and Digital Content

We will only transfer personal data to third parties if this is necessary for the fulfillment of the contract, such as to the bank commissioned with payment processing.

Further transmission of the data will not take place, or only if you have explicitly consented to the transfer. There will be no transfer of your data to third parties without your explicit consent, for example, for advertising purposes.

The basis for the data processing is Article 6 (1) lit. b GDPR, which allows for the processing of data for the fulfillment of a contract or pre-contractual measures.

Credit Checks

In the case of a purchase on account or another payment method where we advance payment, we may conduct a credit check (scoring). To do this, we transmit your entered data (e.g., name, address, age, or bank details) to a credit agency. Based on this data, the probability of a payment default is determined. In the case of a high risk of payment default, we may refuse the respective payment method.

The credit check is carried out on the basis of contract fulfillment (Article 6 (1) lit. b GDPR) and to prevent payment defaults (legitimate interest according to Article 6 (1) lit. f GDPR). If consent has been obtained, the credit check is based on this consent (Article 6 (1) GDPR); the consent can be revoked at any time.

Payment Services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection regulations of the respective providers apply to these transactions. The use of payment service providers is based on Article 6 (1) lit. b GDPR (contract processing) and in the interest of ensuring a smooth, comfortable, and secure payment process (Article 6 (1) lit. f GDPR). If your consent is requested for specific actions, Article 6 (1) lit. a GDPR serves as the legal basis for data processing; consents can be revoked at any time for the future.

The following payment services/payment service providers are used on this website:

PayPal
The provider of this payment service is PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”).
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: PayPal Standard Contractual Clauses.
Further details can be found in PayPal’s privacy policy: PayPal Privacy Policy.

Stripe
The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter referred to as “Stripe”).
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: Stripe Privacy and Stripe GDPR Guide.
Further information can be found in Stripe’s privacy policy: Stripe Privacy Policy.

Mastercard
The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter referred to as “Mastercard”).
Mastercard may transfer data to its parent company in the USA. Data transfer to the USA is based on Mastercard’s Binding Corporate Rules. Details can be found here: Mastercard Privacy and Mastercard BCRs.

VISA
The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter referred to as “VISA”).
The United Kingdom is considered a third country with adequate data protection. This means that the UK has a level of data protection that corresponds to that in the European Union.
VISA may transfer data to its parent company in the USA. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: VISA Data Protection.
Further information can be found in VISA’s privacy policy: VISA Privacy Center.

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